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public opinion. Nonprofit, charitable, and social activist groups additionally mastered the artwork of public relations. The latter used public relations especially successfully to problem the PR energy of focused companies. Environmentalist, civil rights, and ladies’s rights groups in addition to security and consumer advocate organizations were successful in transferring the general public toward their positions and, in lots of instances, towards motion. Criticism of public relations found its way into in style culture by way of numerous in style movies and books. This scene is from the film The Hucksters. After her youngster was killed in a drunk-driving accident in 1980, Candy Lightner sought out others like herself, moms who had lost children to the risky mix of cars and alcohol. She hoped they could present each other with emotional help and campaign to ensure that other parents would never know their grief. Thus, Mothers Against Drunk Driving was born. Among MADD’s publics are youngsters. With its parallel organization, Students Against Destructive Decisions , MADD targets this high-danger group by way of numerous academic campaigns and in the media that entice teen audiences. The group also conducts public information campaigns aimed at grownup drivers and repeat drunk drivers, often in conjunction with state and different authorities. It additionally assists legislators in their efforts to cross drunk-driving legislation. Two more of MADD’s publics are public servants such as police and paramedics who should take care of the results of drunk driving, and the households and pals who have lost loved ones in alcohol- or drug-related driving accidents. Has MADD made a distinction? Since 1988, quite a few prime-time television programs have featured episodes about the risks of drunk driving. MADD’s professional employees has served as script advisors to these packages. MADD was instrumental in the passage of the federal Drunk Driving Prevention Act of 1988, providing states monetary incentives to arrange packages that would reduce alcohol- and drug-associated car fatalities. This legislation additionally made 21 the nationwide minimum legal drinking age. MADD successfully campaigned for the Victim’s Crime Act of 1984, making compensation from drunk drivers to victims and their households federal regulation. There are two even more dramatic examples of how successful Lightner’s group has been. According to the U.S. Department of Transportation, within the 30-plus years since MADD’s founding, greater than 300,000 lives have been saved, and in 2011, for the primary time, the annual variety of American drunk-driving fatalities fell under 10,000 “Drunk Driving,” 2012. But MADD’s cultural impact exhibits most strongly in the way folks treat drunk drivers. It is not cool to talk about how smashed we got on the party, or how we won’t imagine we made it house. Almost every night out with a gaggle of associates features a designated driver. Drunk drivers

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