Machiavelli knew that powerful people were reluctant to take advice, especially from someone who was clearly inferior to them. He also knew that many of the uninitiated may be terrified by the dangerous aspects of his philosophy – that many readers will be attracted and opposed at the same time. (Powerless people want power but are afraid of what they have to do to get it.) Hiking And she lived happily ever after poster. To overcome the compulsion and contradictory ideas both love and hate, his works must be strategic, indirect and skillful. So he uses non-traditional eloquent techniques to penetrate deep into the author’s defensive lines. First, he filled the books with much needed advice – practical ideas on how to gain power, protect power. That attracts all types of readers, because we all think first of our own interests. Also, no matter how much a reader may protest, he realized that ignoring this book and its ideas was dangerous.